Learn to see possibility in change
Executive and transformational coaching for people navigating change, reinvention and big decisions.
I help thoughtful, high-achieving people navigate change at work and in life.
Sometimes we choose change: a new role, a new city, a new ambition. Sometimes it arrives uninvited: job loss, a rupture, or a gut feeling that something is no longer right. However it arrives, change can make the life you built feel like it no longer fits. Your identity, confidence, and sense of belonging can be shaken. Old ways stop working, and the new way is not yet clear.
My coaching is for these moments, when life asks you to grow into a new version of yourself as a leader, a professional, or a parent.
I blend executive and transformational coaching. My approach is pragmatic enough to help you move forward, and deep enough to help you recognise patterns, question old stories, and see new possibilities. Together, we make sense of what is happening and reconnect with your values, so you can take the next step with greater clarity and freedom, and thrive in your new context.
I trained as a coach at the Co-Active Training Institute after 20 years working across three continents, four industries and multiple roles. Here is my story.
why superbloom?
A superbloom is a naturally occurring phenomenon during which a barren desert is transformed into a carpet of wildflowers. It happens when vast amounts of dormant seeds, already present beneath the surface, meet the right conditions of rain and sunshine. It’s my favourite metaphor for coaching.
A coach can help create the conditions for something to bloom, but the dormant seeds are already yours.
approach + services
People come to coaching for many reasons. Sometimes there is a clear external trigger. Other times, the signal is internal: the sense that something important needs to change.
In a coaching session, you bring the topic. It might be a decision you are mulling over, a conflict you are avoiding, a fear you feel trapped by, or an ambition you are pursuing. It might even be a feeling you cannot quite explain. Whatever brings you to coaching, we start with what is present in the moment.
As a coach, my main job is to ask questions from a place of empathy and neutrality. You can hear yourself think without being judged, notice the stories shaping your choices, reconnect with what matters to you, and experiment with new ways of being and acting. Over time, you can step into the version of yourself that thrives more naturally in this transition.
I use the Co-Active Coaching model. At its core is the belief that every person is naturally creative, resourceful, and whole. My perspective is that you are already wise and a natural problem-solver, even when you do not feel it. My role is to help create the conditions for your dormant strengths to surface, so you can access them more freely and use them to navigate your challenge.
I bring my full self to this work: migrant, mother, sociologist, strategist, product leader, constant learner, aspiring artist, and someone who has had to begin again many times. My coaching is intimate, practical, and humanistic. We make room for complexity, but we do not get lost in it.
There is no typical coaching engagement; some are a handful of sessions, others last many months. Each person is different.
I can coach you in English, Spanish, Portunhol or Franglais.
career/life transitions
You may have spent years building a career or a life that made sense. Then something shifts, and change becomes inevitable.
You switch roles. You return to work after becoming a parent. You move cities. You lose a job. You take on new caretaking responsibilities. You get promoted.
While those changes may look different on the surface, they all bring a measure of destabilising chaos. Part of us is wired to resist change and avoid uncertainty at all costs. When we resist change, in our environment or in ourselves, we create tension and friction. This can blind us to new, more fulfilling ways of being and doing.
We can dive into the practical and emotional reality of transition, and clarify what you want to protect and what you are ready to let go of.
I can help you navigate change with more clarity, self-trust and openness to what comes next.
burnout
Burnout can leave you so tired you feel like you have nothing left to give.
You feel exhausted all the time, even after a restful weekend or holiday. You juggle a million things day in and day out, and then you start dropping balls. Your productivity sinks, and motivation is hard to muster. It can feel like your problem-solving and creativity are drying up. Self-doubt creeps in. Joy fades from daily life. You move through the motions until you make it to bed. You no longer feel like yourself.
Burnout is all too common, but recovery is not just about resting more. It often asks us to rethink the patterns, expectations and environments that made burnout possible in the first place.
We can explore what your burnout is trying to tell you by looking at what drives you and what is depleting your energy.
I can help you rebuild strength, discover new boundaries and experiment with what works for you now.
big decisions
Some decisions feel so big that their weight becomes crushing. They are complex, consequential, and emotionally loaded.
Your mind tries to solve them day and night, without relief. Getting it wrong can feel unbearable, so you avoid the decision or keep circling it. You may feel restless or afraid of disappointing others. You ruminate, analyse, ask for advice, change your mind, and return to the same questions for months or even years. Over time, this can distort your sense of self. You feel confused and unsure of what you truly want.
We can make your decision-making process visible by separating fear from intuition, urgency from importance, and outside expectations from your own values. We can also reframe your options to reveal new possibilities.
I can help you get unstuck and move forward with greater freedom and courage.
Book a call
If you are in a season of change and want someone to walk alongside you, let’s talk.
Book a free 45-minute discovery conversation. We’ll explore what brings you here and whether coaching with me is a good fit.
People I've coached say:
About me
I am fascinated by people, systems, culture, power, and change.
My curiosity has fueled my constant professional reinvention: sociological research, public policy, journalism, economics, technology, product leadership.
I have walked through hilly Peruvian shanty towns to interview its inhabitants, written country analyses for The Economist, led a fast-paced newsroom at a Peruvian weekly, designed financial inclusion strategies at a Latin American bank, and built mobile products for hundreds of millions of people as a product manager at Amazon.
Each time the environment was unfamiliar. The thrill was to make sense of it: master the language, decipher the culture. I learned to listen closely, ask good questions, switch perspectives.
For two decades I was very successful. I thought adaptability was my superpower. After all, I had lived most of my life surfing change. I grew up moving from country to country. Just as I began to put down roots, my father’s work would require we pack up again. Each move brought the satisfaction of discovering a wider view of the world and a new version of myself. By the time I graduated from high school, I had moved ten times, lived in eight cities, and was fluent in four languages.
With midlife and my 22nd move came the realisation that I had exhausted my pattern of resilience and gritty adaptation. When major personal, professional and family changes converged, I became overwhelmed by the pressure to keep up. I was convinced that I had to be just fine because being an expert at navigating change was foundational to my identity. Instead, I felt numb and depleted. I struggled to access qualities I had always valued: my creativity, my ability to see the big picture and my courage.
It took time and a lot of honest work to find my way back. I became comfortable with being vulnerable. I stopped resisting taxing emotions that for years I had successfully stashed in moving boxes. I had to ask myself who I was, if I wasn’t changing shape to fit in somewhere new. I had to listen long and hard to find my own voice underneath all the roles I had learned to play.
In this journey I experimented with many approaches, but nothing helped me more than having the support of a coach. Her questions helped me explore the emotions and stories I was carrying. Her empathy made me feel deeply seen. With her expert accompaniment, I began to notice the identities I had outgrown, the patterns I was ready to change, and the possibilities I had not been able to imagine.
Then, I trained as a coach, and naturally started doing the same for others similarly grappling with the chaos change can bring. Periods of change are challenging, even for people who have spent years achieving, solving problems and figuring things out. From the outside, they may look successful. On the inside, they may feel stuck, terrified, restless, disconnected, or unsure of what they actually want.
I coach because I know what it feels like to be capable on the outside and completely lost on the inside.