Learn to see possibility in change

Executive and transformational coaching for people navigating change, reinvention and big decisions.

I help thoughtful, high-achieving people navigate change at work and in life.

Sometimes we choose change: a new role, a new city, a new ambition. Sometimes it arrives uninvited: job loss, a rupture, a gut feeling that something is no longer right. However change arrives, it can make the life we built feel like it no longer fits. Our identity, confidence and sense of belonging can all be shaken up. Our old ways no longer work, and a new way is not yet clear. My coaching is for these moments, when life asks you to become someone new: a new leader, a new parent, a new version of your professional self.

I blend executive and transformational coaching. My approach is pragmatic enough to help you move forward, and deep enough to help you recognise patterns, question old stories and see new possibilities. Together, we create a space in which we make sense of what is happening and reconnect with your own wisdom, so you can take the next step with more clarity and freedom.

A field of bright orange California poppies in superbloom under dramatic clouds.

Why superbloom?

A superbloom is a naturally occurring phenomenon during which a barren desert is transformed into a carpet of wildflowers. It happens when vast amounts of dormant seeds, already present beneath the surface, meet the right conditions of rain and sunshine.

It’s my favourite metaphor for coaching. A coach can help create the conditions for something to bloom, but the dormant seeds are already yours.

why & how I coach

I’ve lived most of my life chasing the excitement of change and resisting its inherent uncertainty. Periods of change are challenging, even for people who have spent years achieving, solving problems and figuring things out. From the outside, they may look successful. On the inside, they may feel stuck, terrified, restless, disconnected, or unsure of what they actually want.

I coach because I know what it feels like to be capable on the outside and completely lost on the inside.

In a coaching session, you bring the topic. It can be a decision you are mulling, a conflict you are facing, a fear you can’t let go, or a goal you are actively pursuing. You do not need to prepare. We start with what comes up in the moment; it can even be a feeling you cannot quite name.

A handpainted tile pattern in deep blues and terracotta — a quiet visual rest between thoughts.

As a coach, my main job is to ask you questions from a place of empathy and neutrality. You can hear yourself think without being judged, notice the stories shaping your choices, reconnect with what matters to you, and experiment with new ways of being and acting. Some sessions may feel loose and exploratory. Others may feel focused and action-oriented. Often, they are both.

I trained at the Co-Active Training Institute, where the model is built on the belief that every person is naturally creative, resourceful, and whole. That belief matters to me because I coach from the assumption that you are already wise, courageous and a natural problem-solver. My role is to help create the conditions for your dormant strengths to surface, so you can access them more freely.

I bring my full self to this work: the strategist, the immigrant, the product leader, the mother, the reinvention addict, the storyteller, the person who has had to begin again many times. My coaching is intimate, practical, and human. We will make room for complexity, but we will not get lost in it.

A second Iznik tile pattern in turquoise and indigo florals — another visual rest.

coaching services

People come to coaching for many reasons. Sometimes there is a clear external trigger: a new job, a layoff, a promotion, a move, a major decision, a return to work, a period of burnout. Other times, the signal is internal: a sense of restlessness, exhaustion, or the feeling that something important needs to change. These are some of the moments I can help you navigate.

reinvention
and identity

A figure mid-leap across a beach — captured in the air between footprints.

Sometimes the question is not just “What should I do next?” but “Who am I now?”

You may have spent years building a career, identity, relationship, or life that made sense for a long time. Then something shifts. You realise the old story no longer fits, but the new one has not yet taken shape. You may feel restless, guilty, excited, confused, or afraid of disappointing the people who know the old version of you.

Reinvention can be thrilling, but it can also feel destabilising. It asks us to grieve, imagine, experiment, and tolerate the uncertainty of not knowing exactly who we are becoming.

In coaching, we can explore the identities you have outgrown, the parts of yourself asking for more space, and the possibilities you may not yet be allowing yourself to want.

I can help you move through reinvention with more honesty, courage, and self-trust.

career / life
transitions

A seagull lifting off the wet sand of a beach at low tide, wings outstretched against the sea.

Change is inevitable, whether chosen or unwanted. You switch jobs. You get promoted. You return to work after becoming a parent. Your team gets re-orged. You move cities. You lose a job. You take on new caretaking responsibilities. You embark on a new career.

Whether you feel terrified or excited about what is changing, transition can be disorienting. It’s fertile ground for self-doubt and imposter syndrome to take root. Part of us is wired to fight change and avoid uncertainty at all costs. Resisting change, in our environment or in ourselves, creates tension and friction. This can blind us to new, more fruitful ways of being and doing.

In coaching, we can make space for the practical and emotional reality of transition. We can clarify what is changing, what you want to protect and what you are ready to let go of.

I can help you navigate change with more clarity, self-trust and openness to what might come next.

burnout
recovery

A serene sculpted face nestled in a cocoon of green leaves — stillness inside abundant growth.

Burnout can make you feel so tired, you have nothing left to give.

You may feel constantly exhausted, even after a restful weekend or holiday. Your productivity plummets. Motivation becomes hard to muster, even if you are usually driven. You may feel like you have lost your superpowers: your problem-solving, creativity and sense of possibility are running on empty. Joy is absent from daily life. You move through the motions until you make it to bed. You feel emotionally and mentally drained. You no longer feel like yourself.

Burnout is all too common, but recovery is not just about resting more. It often asks us to rethink the patterns, expectations, identities and environments that made burnout possible in the first place.

In coaching, we can explore what your burnout is trying to tell you. We can look at boundaries, energy, ambition, responsibility, perfectionism, and the version of yourself you may be trying too hard to maintain.

I can help you rebuild energy and discover what works for you now, so you don’t have to force yourself back into the version of you that burned out.

big
decisions

A field of smooth, weighty pebbles on a beach — each one carrying its own gravity.

Some decisions feel so big that their weight becomes crushing. They are complex, consequential, and emotionally loaded. Your mind tries to solve them day and night, giving you no respite. Getting it wrong can feel brutal.

So you avoid the decision or circle it endlessly. You ruminate, contemplate, analyse, ask for advice, change your mind and revisit the same questions for months or even years. Over time, the decision can start to distort your sense of self. You may feel indecisive, disconnected, and unsure of what you really want.

In coaching, we can make your decision-making process visible. We can separate fear from intuition, urgency from importance, and outside expectations from your own values. We can explore what each path asks of you, and what each one makes possible.

I can help you get unstuck, reconnect with what matters, and move forward with more freedom.

book a call

If you are in a season of change and want someone to walk alongside you, let’s talk.

Book a free 30-minute discovery conversation. We’ll explore what brings you here and whether coaching with me is a good fit.

Red ocotillo flowers blooming from spiny desert stalks against a deep blue sky.

about me

A young Andrea, smiling, with her father — a tender vintage portrait.

Born in Lima, Peru and raised in multiple places. I lived most of my life chasing the excitement of change.

Because of my father's work, I grew up moving from country to country. Just as I began to put down roots, we’d pack up again. Each move meant having to make new friends, learn a new language and adopt a new identity that fit the culture around me.

I loved and loathed moving in equal measure. I was drawn to novelty, possibility and the satisfaction of deciphering a new place. At the same time, I accumulated suitcases full of nostalgia, grief and loss. To survive, I became adaptable. I learned how to enter almost any environment and figure out how to belong.

By the time I graduated from high school I had moved ten times and lived in eight cities. I had no clear sense of what I wanted to do or who I was. After two false starts at university, I returned to Lima and began studying sociology without much conviction.

Unexpectedly, Peru captured my imagination. For the first time, I felt at home in my own country. Political upheaval and social inequality fired me up. I became fascinated by people, systems, identity, power, and change. These questions have followed me ever since.

That curiosity took me through public policy, journalism, economics, technology, product leadership, motherhood, migration, and reinvention. I worked across countries, industries, and disciplines. I became fluent in new worlds again and again. I learned to ask good questions, make sense of complexity, build bridges between people, and translate ambiguity into direction.

For many years, I treated adaptability as my superpower. And in many ways, it was. It helped me build a life across continents. It helped me reinvent myself professionally. It helped me walk into unfamiliar rooms and find my place.

Three young sisters in vintage outfits holding dolls — Andrea with her sisters.

But eventually, the same skill that helped me survive began to trap me.

After nearly a decade back in Lima, I had finally put down roots: a partner, a stepson, a child, a dog, an apartment, a career, a life. Then the pandemic arrived, and change came again. We packed bags, sold belongings, gathered papers, and moved to Los Angeles.

I expected stability after such a big move. Instead, everything intensified: a new baby, a new city, a new Big Tech job, new responsibilities, new questions, and a midlife reckoning I did not see coming. While Southern California was sunny, my inner weather grew darker and stormier.

The pressure to keep up with the adaptable, “I can fit anywhere and learn anything” version of myself became overwhelming. The suitcases of nostalgia and grief I had carried for decades burst open. My life looked fine from the outside, but inside I felt trapped by the very identity that had once helped me thrive.

A parent lifting a small child joyfully above the sea — both silhouetted against the sky.

It took time, support, and a lot of honest work to find my way back. I experimented with many approaches, but nothing helped me more than having a coach walk alongside me. Her questions helped me explore the emotions and stories I was carrying. Her empathy made me feel deeply seen. Slowly, I began to notice the identities I had outgrown, the patterns I was ready to change, and the possibilities I had not allowed myself to imagine.

This is why I coach.

Life keeps asking us to change, whether we want it to or not. Sometimes change comes through ambition, love, parenthood, leadership, migration, loss, burnout, or a decision we can no longer avoid. Whatever form it takes, change can unsettle our identity and disconnect us from our own voice.

I coach because I know what it means to lose yourself in adaptation. I also know what it feels like to find your way back, not to who you were, but to whom you are becoming.